An initiative by the Government of Prince Edward Island to enhance online safety for residents.
Spotting Scam Ads Online
You’ve probably seen them on social media or other websites — ads that promise amazing products at super low prices. Maybe it’s a brand-name jacket for $20 or a new phone for half the cost. These ads can look very real, but many are scams designed to trick you into clicking, paying, or sharing personal information.
What Do These Ads Look Like?
Fake ads often appear as:
- Fake news stories that look like they’re from CBC, CTV, or other trusted outlets
- Deepfake videos of public figures promoting fake investment platforms
- Fake profile photos used in fake testimonials or comments
- Chatbots that engage you in real-time to gain your trust
One recent example involved a deepfake video of a well-known Canadian journalist and a former Bank of Canada governor promoting a “government-backed” crypto investment. The ad led to a fake trading site asking for a $350 deposit—none of it was real.
Why These Ads Are So Dangerous
These scam ads are more convincing than ever. They:
- Look professional and avoid the usual spelling or grammar mistakes
- Use real names and logos to appear real
- Target users based on interests and location using Facebook’s ad tools
- Create urgency with fake deadlines or limited time offers
Even savvy internet users can be fooled by how polished and personalized these ads appear.
How to Spot a Scam Ad
- Too-good-to-be-true offers: Like guaranteed returns or “secret” investment tips
- Fake endorsements: From celebrities or news outlets
- Urgent language: Like “Act now!” or “Only a few spots left!”
- Suspicious URLs: That don’t match the company being advertised
- Comments that feel scripted: Or overly positive
What You Can Do
- Don’t click on suspicious ads — report them to Facebook instead
- Verify claims by checking official websites or news sources
- Use browser tools that help detect deepfakes or scam sites
- Talk to friends and family about these scams so they know what to watch for
- Stay informed through trusted sources like Get Cyber Safe and CyberSafe Care PEI
Final Thoughts
Scam ads are becoming more common and more convincing. But with a little caution and awareness, you can avoid falling for them. If something feels off, it probably is. Trust your instincts, double-check the source, and help others stay safe too by reporting it.
For more tips and tools, visit:
- Get Cyber Safe – Canada’s official cybersecurity awareness campaign.
- BC Cyber Security Awareness – Government of British Columbia’s cybersecurity initiatives.
- Ontario Cyber Security – Learn about cybersecurity in Ontario and how to stay safe online.
- Cyber Security Ontario – A dedicated hub for cybersecurity best practices and training.
- Alberta Digital Literacy – Resources to enhance digital literacy skills in Alberta.